Loading
Last updated: May 13, 2026
Traverse (“Traverse”, “we”, “us”) respects your privacy. This Privacy Policy describes what information we collect when you visittraverseintel.comor use our services (the “Service”), how we use it, and the choices available to you. By using the Service or submitting your information to us, you acknowledge the data practices described in this Policy.
Traverse operates a free service and Analyst review subscriptions under the Analyst plan. Public surfaces such as tariff lookup, Policy Signals, Policy Paths, hearings, Guide, Plans, Contact, Login, and Signup may be viewed without an Analyst subscription. Free accounts are live and may be created with email/password or Google sign-in. Analyst subscriptions may be purchased through checkout when Analyst access is available.
Depending on how you use the Service, we may collect:
We do not collect or store IP addresses, device fingerprints, advertising identifiers, or precise location data for marketing signups. We use Vercel Web Analytics and Speed Insights for aggregate pageview, referral, route, and performance measurement, and we do not run advertising trackers. You can request deletion of your account, newsletter signup, or Analyst access record by emailingprivacy@traverseintel.com, and we will process verified deletion requests within a reasonable period.
We collect the information needed to run account access, public detection surfaces, Free saved-scope workflows, support, and Analyst access administration.
We use the information we collect to:
If you are in the European Economic Area or the United Kingdom, we process your personal data on the following legal bases: performance of a contract (to provide the Service you requested); our legitimate interests (to secure, improve, and market the Service, balanced against your rights); your consent (for marketing emails and optional cookies); and to comply with legal obligations.
We use vetted third parties to operate the Service. These providers process data on our behalf under confidentiality and data-protection obligations:
We do not sell your personal information. We share information only with the service providers described above, with your consent, when required by law or valid legal process, or in connection with a merger, acquisition, or sale of assets (in which case we will notify you and any successor entity will be bound by commitments at least as protective as this Policy). We may also disclose information where we believe disclosure is reasonably necessary to enforce our terms, protect the Service, or prevent fraud, abuse, security incidents, or other harmful or unlawful activity.
Analyst access and signup records. We keep Analyst access, signup, and attribution records until you ask us to remove them or until they are no longer needed for account administration, product support, or legal compliance. You can request deletion at any time by emailingprivacy@traverseintel.com.
Newsletter signups. We keep your newsletter subscription for as long as you remain subscribed. Unsubscribing removes your email from the list, and you can also request deletion of the stored signup record by emailing the address above.
Accounts. We keep account information for as long as your account is active. If you delete your account, we will delete or anonymize your personal data within a reasonable period, except where we are required to retain it to comply with legal, accounting, or fraud-prevention obligations. Aggregate, de-identified, and system-log data may be retained for security, analytics, and legal-compliance purposes as permitted by law. Backup copies and archived records may persist temporarily until overwritten in the ordinary course of business.
We apply administrative, technical, and physical safeguards designed to protect your information, including encrypted transport (TLS), encrypted storage at rest through our hosting providers, role-based access controls, and least-privilege service credentials. No system is perfectly secure, however, and we cannot guarantee that unauthorized access, disclosure, alteration, or destruction will never occur.
Depending on where you live, you may have rights to access, correct, delete, export, or restrict the processing of your personal data, and to object to certain processing or withdraw consent. California residents have additional rights under the CCPA/CPRA, including the right to know, delete, and opt out of the “sale” or “sharing” of personal information (we do neither). To exercise any of these rights, emailprivacy@traverseintel.com. We will verify your identity before acting and may decline a request where an applicable legal exception permits or requires us to retain the information. We may also request additional information reasonably necessary to verify your identity and process your request securely.
Traverse is based in the United States, and your data may be processed in the US or other countries where our service providers operate. Where required, we rely on recognized transfer mechanisms such as the EU Standard Contractual Clauses to protect personal data transferred across borders.
The Service uses first-party cookies and similar storage mechanisms that are necessary for the site to function (for example, preserving theme preference or keeping you signed in). We also use Vercel Web Analytics and Speed Insights to understand aggregate traffic, referrers, route usage, and real user performance. We do not use advertising cookies. If we adopt optional advertising or cross-site tracking cookies in the future, we will update this Policy and, where required, request your consent before enabling them.
The Service is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, contact us and we will delete it.
We may update this Policy from time to time. Material changes will be communicated through the Service or by email. The “Last updated” date above indicates when this Policy was last revised.
Questions or requests about privacy? Reach us atprivacy@traverseintel.comor via ourcontact page.